LTK and Northwestern University Release Fourth Annual Creator Marketing Study: Creator Marketing Enters Its Infrastructure Era

October 21, 2026 · 10:00 AM · DALLAS

LTK, the pioneer of Creator Commerce™, today released findings from the fourth annual Creator Marketing Study in partnership with Northwestern University. The study reveals creator marketing has moved beyond one-off campaigns to become always-on marketing infrastructure, reshaping how brands organize, measure and scale creator programs. As creator marketing expands across the customer journey and the organization, the challenge now is operating it more intelligently at s...

PublishedOctober 21, 2026 · 10:00 AM
LocationDALLAS
IndustryCommunications
LanguageEN

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