Reply Introduces Reply Immersive Experience: a Space Where Artificial Intelligence and Immersive Technologies Bring Multisensory Brand Experiences to Life

October 21, 2026 · 4:00 AM · TURIN, Italy

Reply [EXM, STAR: REY] introduces Reply Immersive Experience, a multisensory smart room that combines artificial intelligence and immersive technologies to create environments where audiences can explore products, interact with digital scenarios and take part in stories that unfold in the space around them. Images, sound, lighting and settings transform in real time, adapting to the experience and audience interactions. Reply Immersive Experience enables brands to...

PublishedOctober 21, 2026 · 4:00 AM
LocationTURIN, Italy
IndustryCommunications
LanguageEN

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