New Amica Campaign With Celtics Superstar Jayson Tatum Highlights the Importance of Preparation, Both on and off the Court

October 20, 2026 · 1:57 PM · LINCOLN, R.I.

Amica Mutual Insurance Company launched its latest brand campaign featuring Boston Celtics basketball superstar Jayson Tatum. Amica’s third campaign with Tatum shows how preparation is key to handling the unexpected, drawing a connection between a strong defense on the court and Amica’s commitment to provide the best protection for its policyholders. Tatum, known as a versatile defender, shows that good defense is proactive, not reactive. It requires careful prep...

PublishedOctober 20, 2026 · 1:57 PM
LocationLINCOLN, R.I.
IndustryCommunications
LanguageEN

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