Coterie Launches New Campaign to Support Moms, but It’s Actually Not Meant for Moms to See at All

October 21, 2026 · 9:00 AM · NEW YORK

Today, Coterie, the cult-favorite baby care brand, launched a campaign with an important message for dads: moms still carry 71% of all the household cognitive labor, and it’s time to share it. This isn’t news to moms, but it’s a conversation that is not frequenting dads’ social feeds. To reach them, Coterie is going where no baby brand has gone before: the quintessential “dad sport,” golf. The sports content that men are already engaging with serves as the campaign’s...

PublishedOctober 21, 2026 · 9:00 AM
LocationNEW YORK
IndustryConsumer
LanguageEN

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