James Hardie Launches “The Home of Resilient Beauty™,” Uniting Its Portfolio of Brands to Advance the Future of Resilient Building Products

October 21, 2026 · 6:33 AM · CHICAGO

James Hardie Building Products Inc., (“James Hardie” or the “Company”), a leading provider of exterior home and outdoor living solutions, today announced the launch of “The Home of Resilient Beauty™,” a new masterbrand platform that brings the Company’s portfolio of high-performance, low-maintenance exterior and outdoor living brands – including Hardie®, TimberTech®, AZEK® and StruXure® - together around a shared commitment for the future of homebuilding and remodeling....

PublishedOctober 21, 2026 · 6:33 AM
LocationCHICAGO
IndustryEnvironment
LanguageEN

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